How Goodboy helped a North American home ecommerce brand increase social purchases by 1,100% by adopting Instagram Shop early.
How Goodboy helped a North American home ecommerce brand increase social purchases by 1,100% by adopting Instagram Shop early.
Goodboy is a North American marketing agency with hands-on experience helping ecommerce brands scale through emerging Meta advertising features. In this case study, we partnered with a Canada-based home ecommerce brand to capitalize on Instagram Shop shortly after launch. By integrating the feature with Shopify and restructuring paid Meta campaigns around native product discovery, we unlocked rapid growth in social-driven purchases within 30 days.
The brand was preparing to scale ecommerce sales through paid Meta advertising but faced increasing competition and rising costs across traditional ad placements. Goodboy was engaged to:
The opportunity came with complexity. Key challenges included:
Early adoption offered upside, but only if execution was precise.
We approached this as both a technical implementation and a media strategy shift.
1. Account & Tracking Audit: We began by auditing the existing Meta Ads account to remove suspicious activity and ensure clean tracking through proper pixel and catalog setup.
2. Instagram Shop Setup & Configuration: Shortly after Instagram Shop launched, we configured the brand’s Instagram store and connected it directly to Shopify, ensuring accurate inventory sync and product availability.
3. QA & UX Testing: We conducted extensive quality assurance testing to validate product presentation, navigation, and purchase flow within Instagram’s native interface.
4. Paid Meta Campaign Execution: Campaigns were structured to prioritize in-app discovery and reduce friction by keeping users inside the Instagram ecosystem rather than redirecting to external landing pages.
Two factors mattered most. Together, these reduced friction and accelerated conversion:
