We’re here to help you win.

The most charismatic agency you'll ever meet? Maybe. Built with love by a group of talented and hard working people? Definitely. Genuinely humble, yet equally confident? Now you're talking.



We’re Goodboy by the way, nice to finally meet you. If you think about it, we might just be the biggest agency you never heard of. That’s because, for years, we’ve been flying under the radar, building our team and making a name for ourselves amongst some of the largest household brands.

Guiding Principles

We believe that great marketing relies on...

Great Processes

Every initiative should begin with a solid foundation. For us, that means a combination of time-tested PM methods with a strong focus on seamlessly integrating into your workflow.

Clear Briefs

Equally important is a clear and actionable brief. Briefs should serve as blueprints, guiding your marketing initiatives and keeping everyone aligned on the goal at hand.

Strategic Insights

Any great marketer knows that innovative strategies are only as good as the insights they are sparked by. All strategies we lay out are built on a foundation of consumer and market insight.

Strong Communication

As projects take form, we believe strong communication is the glue that keeps everything together. Our commitment to ongoing documentation is just one of the many ways we live by this ethos.

Collaboration

It’s been proven. Different perspectives 
mean better outcomes. We believe that great marketing brings together a diverse group of talented people, each contributing their expertise.

Genius Creative

From the heavily researched world of academia to the randomness of pop culture, and everything in between, great marketers finds inspiration for novel and impactful concepts just about anywhere.

Relentless Execution

Creative ideas are only as powerful as their execution. We believe meticulous planning and relentless implementation are the only way to ensure that every idea is realized to its full potential.

Adaptability

We believe an adaptable marketing 
team is key. In our evolving landscape, remaining responsive to market changes and new trends is how we keep our brands relevant and ahead of the curve.

Core Team

Chances are you’ll love us.

Mark Foucault

Founder and CEO
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Catherine Dionne

Senior Account Manager & Design Lead
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Amandine Valcares

Account Manager
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Nick Lafontaine

Photographer
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Nilusha Sanmuganathan

SEM / SEO and Google Ads Marketing
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Assia Derni

Junior Account Manager
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