In a world where shelf presence can make or break a product, our recent project at Goodboy Agency tackled a thrilling challenge: designing innovative product packaging to capture the discerning eye of Costco, a major player in the retail sector.

Our client, grappling with a fiercely competitive market, had previously struggled to make an impact. Their earlier designs failed to spark Costco's interest, and they were facing difficulties in securing orders for their product. Approaching us, albeit with some reluctance, they were in need of a creative turnaround to revive the presence for four of their consumer brands.

Our strategy at Goodboy Agency was twofold: align closely with Costco's guidelines and stay true to our client’s brand identity. To kick things off, we dove into Costco's packaging requirements, gaining a clear understanding of what makes a product stand out in their space. Our team revisited historical packaging designs, drawing inspiration while aiming to innovate beyond the traditional.

Market research was pivotal. We studied current trends, customer preferences, and the competitive landscape to ensure our designs were not just visually appealing, but also strategically positioned. Collaboration was key; we worked hand-in-hand with our client’s design team, iteratively developing packaging that was both eye-catching and brand-aligned.

This project was a race against time. We developed over twelve distinct packaging designs across four different brands in just two weeks. The rapid pace taught us the importance of agility and decisiveness in design – crucial in today’s fast-evolving retail environment. Our success in this project reflects Goodboy Agency’s ethos: innovate swiftly, maintain integrity, and achieve client success.

The result? A resounding success. Our client’s products are now proudly displayed across Costco stores nationwide, capturing attention and driving sales. This project was not just a win for our client but a testament to the power of creative collaboration and strategic design. At Goodboy Agency, we don’t just design; we deliver solutions that propel brands to new heights.